Sam Zell bought America's ruins and sold them for $39 billion.
This is the story of one of the greatest real estate empires ever built, and the man the industry came to know as the Grave Dancer.
He built his reputation with intention, and used it to move markets.
Zell understood what most investors don't: the market doesn't just respond to your returns. It responds to your narrative. Control that, and everything else follows.
Watch his full story to learn how he built it, and what it cost him.
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