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146 posts in under 90 days generated 1.22M views and 5,687 saves across Collateral’s LinkedIn and X accounts.

Use our playbook to make your expertise visible and earn the trust of the people you want to work with. For fund managers and business leaders, we explain how to publish content that gives clients and investors a reason to choose you, strengthens your authority in your field and supports your firm’s long-term enterprise value.

Before replying to your message or booking a call, a prospective client may look you up on LinkedIn. Make your experience and results easy to find.

Our guide covers 8 areas of your profile, with examples from Collateral you can adapt. Work through your headline, About section, Featured links and more to explain what you do and make it easy to get in touch. 

29.2% annualized returns over 13 years. That was Fidelity’s Magellan Fund under Peter Lynch, who managed it from 1977 to 1990.

Our article applies his thinking on business recoveries to fund managers seeking capital again. It examines what investors can verify in interim results before deciding whether to back the next fund.

In Perspective 2026: Annual Outlook, Deutsche Bank cites a McKinsey estimate that more than $5T could be invested in additional AI computing capacity by 2030.

The CIO team examines how that spending could benefit businesses across data centres, power and industrial supply chains. Read its case for the investment boom, including the energy constraints and overinvestment risks that could challenge it.

Three more reads for your next fundraising or pitch review: